Clik here to view.
Corporate America and the Migration to Clean Energy
Want a good, quick read? Check out (FedEx Chairman) Fred Smith’s testimony to the Senate Fiance Committee — and note in particular Joseph Lado’s comment under it. In my estimation, this is precisely...
View ArticleClik here to view.
2GreenEnergy's Craig Shields … At Your Service
Do you ever worry that launching your products — aimed as they are on disruptive innovation – will fail to resonate in the marketplace of ideas? …that your “elevator pitch” – perhaps even your entire...
View ArticleClik here to view.
FedEx Chairman Fred Smith on Energy, Environment, World Trade
Here’s a recently recorded hour-long interview with Fred Smith, CEO and Chairman of FedEx. He’s always impressed me with his extremely astute viewpoints on world trade. Obviously, I’m not as...
View ArticleClik here to view.
Global Climate Change — Framing the Conversation
I had a chat with a friend the other day on the likely future for humankind vis-à-vis global climate change. He asked, “What do you think it will take, Craig, for us to muster the will to do...
View ArticleClik here to view.
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling...
View ArticleClik here to view.
FedEx Operates an Expanding Fleet of All-Electric Trucks
In this video, FedEx acknowledges that the importance of “going green” isn’t as great in the mind of the typical American consumer as it was a few years ago, but notes that it’s at least as important...
View ArticleClik here to view.
Brown Goes Green
I often mention FedEx and how impressed I am with some of their more progressive efforts in corporate sustainability. I should also mention that their rival, UPS, is working hard in the same...
View ArticleClik here to view.
Put Craig Shields to Work as Your Plug-In Marketing Department
I’m available to take on some more work for clients at this point. If you or your company are struggling to find a good source for any of the following, please let me know and let’s talk about it. •...
View ArticleClik here to view.
A Little of Honesty Helps Us Understand the Quality of Life in California
Evidently, a recently conducted survey found that California offers the worst quality of life in all 50 states. Of course, this is all over Fox News, as its viewers are dying for corroboration that...
View Article
